Carlos Maxwell.Design & development

Selected work

The work.
The thinking behind it.

Different businesses. Different design decisions.
A shared focus on clarity, character, and a useful next step.

The websites below are self-initiated concepts,
created to explore and demonstrate my approach.

Service business

Juniper House

Concept project
Juniper House skincare concept website presented on a laptop and phone.
Website presentation mockup. Fictional clinic; imagery is illustrative.

A thoughtful first impression, with a clear next step.

A self-initiated website for a fictional skin and aesthetics clinic. The project explores how clear treatment information, a calm visual identity, and a considered booking journey can help visitors feel better informed before making an inquiry.

Start with the visitor.

The page introduces concerns and treatment options before asking someone to book.

Make the next step clear.

Consultation details, pricing, and a consistent booking action help visitors understand what comes next.

Carry the design across devices.

The same visual hierarchy and booking path extend from desktop to phone.

Hospitality

Villa Duna

Concept project
Illustrative coastal villa in the dunes, used in the Villa Duna website concept.
Art direction imagery from the fictional Villa Duna concept.

A coastal retreat, experienced one scene at a time.

A self-initiated website for a fictional coastal retreat. The experience moves through the house, its materials, and the surrounding landscape, using imagery and scroll-driven storytelling to give the property a distinct sense of place.

Build a sense of place.

A sequence of exterior, interior, and landscape scenes introduces the retreat as a coherent experience.

Let the details tell the story.

Material studies and a changing atmosphere bring texture and character to the presentation.

Connect atmosphere to action.

The journey leads toward stay information and a clearly identified concept inquiry experience.

Online service brand

RelayDesk

Concept project
RelayDesk concept landing page with a dark introduction and a sage-colored customer support demonstration.
Concept landing page. Brands, conversations, pricing, and report data are illustrative.

Showing what a service does, in its own voice.

A self-initiated Framer landing page for a fictional customer support service. Rather than relying on a list of promises, the concept demonstrates how the same customer conversation can change to reflect different brand voices.

Demonstrate the offer.

An interactive conversation lets visitors compare example responses across fictional brands.

Make the deliverables tangible.

A sample voice sheet and weekly report show what the proposed service would provide.

Keep the concept transparent.

Fictional brands, sample data, and the demonstration form are identified as illustrative.

Have something in mind?

Let's make
it happen.

A new website, a clearer direction, or an idea you’re ready to put into motion.

Discuss your project